Outdoor advertising just like cinema, radio, TV and broadcast advertising is a mass-market medium that is extremely effective when utilized for branding, support campaigns, and broad messages.
Also referred to as out-of-home advertising, this form of advertising is capable of reaching consumers who are outside of their home. But, as with other forms of mass-market advertising, reaching out to thousands of consumers can be a bit expensive since associated costs increase due to competition for billboard spaces.
Some of the most common types of outdoor advertising include:
- Point of sale displays
- Street furniture
- Billboard advertising
- Transit advertising/wraps
- Guerrilla advertising/ambient media
- Mobile billboards
Cost-effective Forms of Outdoor Advertising
Outdoor advertising doesn’t have to be expensive if you adopt creative outdoor advertising strategies that will ensure that you are at the front of the pack. Here are some ideas:
- Street Furniture Advertising
This form of outdoor advertising allows you to connect with your customers on a face-to-face and intimate level. Some options such as bus shelter and bench advertising have a significant impact on a mass pedestrian and vehicular audience.
Street furniture advertising is extremely effective for packaged goods, entertainment as well as high-end fashion. Transit shelters penetrating neighborhoods also deliver huge exposures and can be used to reach a specific target audience.
Kiosks can be used in areas where little or no advertising exists with dawn-to-dusk illumination that enhances visibility to pedestrian and vehicular traffic.
- Transit Advertising
Transit advertising involves the placement of ads on vehicles such as buses, company cars and in train stations and bus shelters. This medium can reach an audience of all backgrounds, incomes, and ages. You won’t only be addressing riders and commuters with the “moving billboards,” but you will also be reaching out to professionals and families in their vehicles including tourists and students shopping or finding their way around.
- Guerrilla Advertising
Most companies are using guerrilla advertising techniques to increase their impact on consumers. This tactic was traditionally used by small businesses but is increasingly gaining traction with companies of all shapes and sizes.
Guerrilla advertising is a low budget strategy that involves the use of unconventional promotional methods to communicate with consumers in ways that are new and exciting. Today the world is shaped by technology hence marketing companies can take advantage of this trend by designing fascinating campaigns that can go viral on social media attracting millions of viewers.
